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The genesis of the unique public relations/artist development entity known as Magnum PR, Artist Development, Marketing and Management can be traced back to the early stages of founder SiouxZ’s run with NIN, her first client, whom she worked with for over ten years.
Beginning life in 1989, the crucial period of SiouxZ’s career and her company’s launch, saw her pursuing hands on involvement in the realm of artist development, taking on such responsibilities as publicity, video production, conception and realization of marketing campaigns, composition of artist biographies, press releases, overseeing detail for the latter right on down to her signature custom graphics.
A true originator herself, always taking risks with unusual press campaigns, Magnum’s artist roster exudes a fresh uniqueness with a current and past roster that reads like a Who’s Who of pioneering rock and dance music, everyone from The Prodigy, Portishead, Chemical Brothers, Primal Scream, The Futureheads, and Gnarls Barkley. Magnum’s campaigns are all brilliantly engineered and well-timed mixture of trade, consumer, fanzine, tour, national lifestyle, syndication, fashion, and Internet, newsworthy and music media. Magnum’s strategy is to retain
the artist’s original fan base and credibility while pursuing their route to mega-success. Magnum has always prided itself on breaking new artists in media and crossing underground acts into the mainstream.
From current chart topping campaigns Gnarls Barkley (already Platinum in less than 3 months), and Snow Patrol (achieved Gold Status), Magnum’s groundbreaking campaigns incur Gold to Platinum record status, while achieving
Grammy Award Winning campaigns. Grammy’s have been delivered to the following artists during Magnum press campaigns: Moby (play) NIN (The Downward Spiral), The Chemical Brothers (Two time winning), Daft Punk, and The Basement Jaxx and here’s to what comes Grammy wise for Gnarls Barkley.
Magnum’s forte has always been in building campaigns, which work without the added support of radio or MTV. Magnum’s ability to gain a vast amount of coverage for their roster in the print media often results in radio and TV
being forced to sit up and take notice.
When the American music business took a twist and turn and dance music was at the forefront while being perceived as rock’s bastard child heavy rotation on MTV and covers of Rolling Stone and Spin were had for Magnum’s clients.
Every A list DJ was being handled by Magnum -- from their 9 year stint working with the US’s first DJ mix compilation creators: Sasha and Digweed, to Paul Van Dyk, Carl Cox, Deep Dish, Tiesto, Armand Van Helden, Eric Morillo to
name a few. Magnum also represented the top major cross-over electronic rock bands including The Prodigy, Chemical Brothers and Underworld and Orbital.
This lead the way for Magnum to be hired by the major UK Club Brands to launch their status in the US. From the largest brands, Ministry of Sound, and Cream as well as the cooler and street, Global Underground and Gatecrasher.
Magnum press trips are always fun and unique taking journalists as far away to the LOVE PARADE in Berlin, or as local as a bus trip to Woodstock for NIN.
Magnum rocks as well as dances. This year alone, Magnum has achieved a list of the Who’s Who in groundbreaking music, from TOP 40 rock outfit, Snow Patrol, to the successful emerging artists, We Are Scientists, Art Brut, The Futureheads, Tom Vek, the Klaxons, Adam Green, Mystery Jets, Maximo Park, French Kicks, Dirty on Purpose, Diamond Nights, Gris Gris, Innaway, Battle, Young Knives, to the legendary Gang of Four, Bob Mould, The Cramps, Primal Scream, The Sparks and Yoko Ono.
Magnum is also hired by forward thinking companies such as Red Bull and Scion and aligns itself with partnerships with magazines such as Spin and Fader to work on their cutting edge events. Some of which include the recent Scion
“What Moves You Miami”, Spindance at Sundance, and Faders SXSW event.
Magnum has had their share of Festival mayhem: For 3 years running Magnum headed up PR for the Ultra Music Fest in Miami which attracts over 40,000 festival goers. In addition, Magnum created their own festival with partners
Chaotica Booking Agent for the Chaotica Festival. This first live electronic festival featured such luminaries as Orbital, Chemical Brothers, and Underworld.
Magnum’s ability to be a pre-trendsetting machine is what keeps forward thinking managers trust Magnum to represent their bands in the US prior to signing deals.
At Magnum we take things beyond the scope of media. That is why we have become experts at showcasing our clients for the NYC, LA, Miami, SF, and Chicago industry. We’ve had Art Brut playing a string of completely sold out events,
generating an unparalleled amount of interest and excitement from the industry, which got them signed to Gnarls home label, Downtown. We’ve also ignited interest in unusual acts such as Berlin’s Warren Suicide (think Gorillaz meets NIN),
Wall of Sounds The Infadels, The Young Knives and Battle (both who recently got deals with Universal), as well as The Vasco Era (Universal). Our events are heavily attended by the likes of A&R execs and editorial big wigs. Warren Suicide for example bridged a variety of scenes while they were In NYC, playing an electro party (Soul Pusher) with Annie and a rock n roll event with Nine Black Alps in the same week.
SiouxZ’s first music supervision duty was the movie “Pi", which earned Best Director at Sundance while the soundtrack received ultimate critical acclaim. First time scorer Clint Mansell is now one of the most sought after music composers in the industry. Other music inspired movies Magnum have spearheaded include the wildly fabulous 24 Hour party People, Groove and the infamous DIG!, Blade and both David Lynch’s Lost Highway and Natural Born Killers.
Writers know that they are getting something clever, unique and groundbreaking when they get a package from Magnum.
Magnum’s roster receive coverage in Entertainment Weekly’s Must Issue, to Rolling Stones TOP 10 bands to look out for, Spins year end Top 40, and their artists always end up on the top 20 of The ultimate Village Voice Pazz and Jop Poll.
Magnum’s campaigns entice writers such as Sasha Frere- (New Yorker), Kelefa Sanneh (NY Times) Anne Powers and Richard Cromelin (LA Times), Josh Tyrangiel, (Time), Christine Muhlke (NY Times Style), Charles Aaron (Spin),
Robert Christgau (Village Voice), Jon Caramanica (Vibe),Ingrid Sischy & Stephen Mooallem* (Interview), April Long (Nylon), Edward Helmore and Lisa Robinson (Vanity Fair), Anicee Gaddis (Trace), Ken Scrudato (Blackbook),
Raymond Roker (Urb), Eric Gillan (Maxim), Rob Tannenbaum (Blender), Lauren Gitlin, Jason Fine (Rolling Stone), Shelly Ridenour (Jane), Carlo McCormick and David Hershkovitz (Paper), Joseph Patelle, Rod Perez (MTV/MTV News),
Heather Staas (MTV U Heard it First).
The music enthusiast /subculture press champion Magnum’s artists and these alternative rock magazines and student publications make an impact at modern rock radio -- from Devil in the Woods, Sup, While You Were Sleeping,
Resonance, Amplifier, Fader, BPM, Vapors, CMJ Monthly, Magnet, Filter, Alternative press, Under the Radar, Stop Smiling and so on.
Magnum deals with hundreds of Internet sites on a daily basis. Their Internet campaigns thrive on sites ranging fro from Spin.com, Pitchfork, PopMatters, Allmusicguide, and AOL music, Suicide Girls, Nerve MTV.com all the way
to Gawker, BrooklynVegan, Pensatos.com, Gothimist, and FreeWilliamsburg all the way down to the bloggers.
Magnum has had huge success with their artists appearing on national TV including The Streets, Yoko Ono, Snow Patrol, Gnarls Barkley, Futureheads, Gang of Four, French Kicks, Ian Brown, to name a few. Shows they have had their artists
appear on include Leno, Conan, Letterman, Saturday Night Live, Good Morning America, MTV, Carson Daly, Ferguson,Kimmel, Music Plus, Fuse TV, Live with Regis and Kelly, CBS Early Show, and a wide array of local TV.
Magnum, also works closely with syndicated radio and satellite news agencies – NPR, Associated press Radio, MJO, ABC, Sirius, Westwood one, XM and so on.
The live aspect is very important to Magnum’s media campaigns. Their tour press is a very thorough process and they regularly secure high profile features in large regionals around the country. From the Boston Globe, Washington Post,
San Francisco Chronicle, to the LA Times and NY Times.
Magnum’s campaigns see coverage from artists appearing on the cover of Rolling Stone and Spin (Gnarls Barkley, NIN, Prodigy, Marilyn Manson) and newsworthy, NY Times and NY Times Magazine which they recently scored Gnarls Barkley an 8 page feature will be one of 6 in the best of downtown issue out this fall. Consisent coverage in outlets ranging from The New Yorker, Blender, Spin, Entertainment Weekly, People, USA Today, Time, Newsweek, Blackbook, Nylon, GQ, and on and on. Their bands consistently score covers for the lifestyle/subculture press including Urb/Fader/Flaunt/BPM.Vapors/Sup/ Resonance/AMplifer/Sentamentalist and so on.
Magnum’s clients know their staff’s enthusiasm absolutely cannot be matched!! That’s why labels and artists have stuck
with us for years.
At Magnum, we keep our fingers on the pulse, taking our clients from the underground into the mainstream.
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